I admit to be a golf-aholic, but this new Golf Channel show, “The Haney Project” is just flat-out great entertainment and branding for Hank Haney and Charles Barkley. Even my 18-year old “I hate golf” daughter is engaged and eagerly awaits the next episode.
Hank Haney, one of the worlds best teachers, tries to fix arguably one of the worst swings in the world. And between all the practice and friendly teacher-pupil banter we get a glimpse of the real Charles Barkley ~ a fun loving, golf addict just like the rest of us.
It’s real, it’s funny, it’s golf. But more importantly there are great life and branding lessons:
- Humility. Admit there is a problem, it took Charles 10 years!
- Ego. Don’t let it get in the way of resolving the situation
- Ask for help. Seek professional advice
- Practice – Practice – Practice. Listening, work ethic, passion and perseverance
There’s no doubt in my mind that Hank Haney and Charles Barkley will be successful. It’s too bad the folks at AIG can’t learn these valuable lessons.
What do you think?
Tags: advice, AIG, banter, big ideas, brand, Branding, Charles Barkley, ego, entertainment, fun, fun loving, golf, golf addict, golf channel, haney, haney project, Hank Haney, help, humility, I hate golf, lessons, listening, passion, perseverance, practice, pupil, success, teachers, work ethic, worst swing
